App Development

Delivering the technical talent to build great apps and keep them running
The hard work behind simple apps          

Apps have fueled disruption, creating and transforming industries. In the process, they’ve made complex organizational problems – like curating vast amounts of content, or providing transportation on demand – seem effortless.

But in reality, behind every “simple” app is robust technology architecture and immaculate code, engineered to deliver a seamless experience.

Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over competitors, Popula offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich experiences that spur brand growth.

 

Selecting an app development agency

Creating an app is a major step for even the biggest business. Before you settle on a partner to help you do so, here are some things to look for:

Open dialogue. There are some things only an app can do. But responsive website design has come a long way and covers many mobile use cases. Before starting on an app, your agency should be giving an honest assessment of whether you really need one.

Agile approach. Agile matters for two reasons. First, consumers expect apps to be regularly updated and improved. Second, if you build every feature and permutation at once, chances are you’ll be late to market.

Experienced project management. An app build is a management challenge as well as a technical effort. Your agency needs the experience and the process to keep the project moving efficiently

Our App Development process

With many years of experience, the Popula process is flexible, time-tested, and able to deliver on all kinds of mobile app builds.

  • Technical Discovery

Assessing the app’s technical requirements

Our first step is to understand what you need your app to achieve, and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is done within the strategy phase of the project as a whole.

  • Planning

Preparing for success

We plan for the features the app will need, as well as the data integrations if it will need to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development.

We’re strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately.

  • Front- and Back-End Coding

Building a digital product

We prefer to work in Agile sprints (Scrum methodology) to get to an MVP  – a Minimum Viable Product that includes the core features your audience will use and love.

This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.

  • QA + Launch

Squashing any last bugs

While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built, so we can eradicate bugs and make sure it works as intended. With that task accomplished, it’s time to launch.

  • Maintenance, Iteration + Marketing

Evolving and promoting the MVP

Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process.

Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?