Brand Collateral

Fusing creative design and strategic thinking to develop the assets that power brand success.
Creating brand collateral for business impact

Brand collateral – from packaging and print to business cards and t-shirts – is about getting your brand noticed and strengthening the bond between company and customer. Putting truly memorable collateral in the hands of your customers requires great design – not to mention branding worth showing off in the first place.

As a full-service branding and marketing agency, Popula knows there’s a lot more to creating powerful brand collateral than slapping a logo on a product. Our designers add to your marketing toolkit with creative, eye-catching designs, applied to the right products in the right way.

 

What a brand collateral partner must deliver

While design expertise is important, only a partner that blends the art of design with marketing science can have a real impact on your business. Here’s what to look for:

A holistic view. Great designers pay attention to the smallest design details, but also have a big-picture perspective on the role of collateral in building your business.

A tactical mindset. Great partners think strategically, creating designs people can relate to, customers feel empowered by, and which perfectly capture a brand’s personality.

A wealth of experience. A strong design partner has worked with brands both big and small across multiple industries – and has the experience to prove it.

Our brand collateral capabilities

  • Product Packaging

Sparking interest in your products

Customers are used to seeing dozens, if not hundreds, of products every day. Popula designers are experts at designing packages that get noticed on the shelf – and online – visually communicating the quality and care you put into each product, and adding the unique creative touches that separate your brand from a sea of hungry competitors.

  • Business Cards

Making first impressions count

Great business cards help your company stand out when it matters most. To ensure every face-to-face interaction has an impact, our designers apply your logo and branding to striking original designs in your preferred format and finish.

  • Signage + Booths

Keeping your brand on customers’ minds

Whether it’s your office, storefront, or a trade show booth, your physical locations should catch the eye with high-impact branding. From storefront and trade show signage to banners of all sizes and formats, our designers leverage Popula’s marketing expertise to create sleek, modern indoor and outdoor designs that capture customer attention and bring in new business.

  • Promotional Items

Giving your swag an upgrade

Let’s face it: people like swag. When a coffee mug, tote bag, USB stick, or t-shirt gets in the right hands, it’s a unique marketing opportunity. Popula designers are skilled at applying high-quality custom designs to products your customers use every day.

  • Marketing Collateral

Making branding work for your business

Working collaboratively with our copywriting team, Popula designers put our marketing expertise on display, creating attention-grabbing designs for brochures, fact sheets, sales materials, packaging, and other print collateral to engage customers and connect online and offline experiences.

  • Print + Display Ad Templates

Duplicating the formula for ad success

Advertising offers big opportunities but can be challenging for brands without an in-house designer. Whether print, social, or display is part of your paid media objectives, our designers are experienced at creating templates for ads in every size, file type, and format imaginable.

. 

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?