Why brands need digital strategy
What matters most for businesses today is not the product or prices but the quality of experience they provide. And customer experience is increasingly digitized.
What clients need from a strategic team:
Engagement. The mark of a strategic partnership is curiosity. Your strategy team should show a deep interest in your business and your customers from day one.
Ingenuity. As past experiences are parts of their value, your strategists shouldn’t be afraid to apply them. They should demonstrate the ability to meet unique problems with truly unique solutions.
Actionable Thinking. Good strategists are always weighing risk and reward, gauging what’s feasible and what isn’t.
Our approach to strategy is fundamentally inquisitive. We listen and learn. And once we have the full picture, we use our experience to build a brilliant strategy.
Who are you really?
Our team digs deep with clients through frank stakeholder sessions that help us come to grips with your business. It’s a process that pushes the big questions to the surface: Where are you strong? Where do you struggle? And what are your goals and objectives?
Sizing up your rivals
We take your competitors very seriously. It is important for us to understand who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack. These will help us deliver a digital experience that’s above the rest.
Defining your people
Though we take every step of our process seriously we’re obsessed with figuring out what makes your audience tick.
Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. They help us focus on what visitors want and how they will navigate your digital experience.
Insight turns actionable
As it a team effort to prepare a strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital.
We value a multidisciplinary approach as we know that it’s rare that problems (or their solutions) fit neatly within the lines.
It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.
Moving toward the future
Every strategy is presented to every client. We answer any questions which they have and further explain how our decisions are made. After the initial presentation, the team is always ready to offer clarity, answer any further questions, and plan the next steps to set the new experience in motion.
Here’s the process we use to generate ROI for our clients:
To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise.
Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs.
We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible.
We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business.
To help you get even more wins, our online marketing team will continually monitor your results at every step of the process.