Display Ads

Want to Grow Your Business Through Highly-Effective Programmatic Advertising and Display Marketing? 

Rest assured! You’re in the right place. 


Potential customers can be targeted with highly-personalized content  through programmatic paid advertising and display advertising.   

At Popula, this highly-effective programmatic and display advertising campaign is developed by our digital marketing specialists, technical geniuses, creatives and copywriters. 

Your customers will be mesmerized by the gorgeous, high-impact banners and media-rich ads on their screens as they browse the web. 


After all, at Popula, we’re experts. We’ll walk you through every step of modern digital advertising, including helping your company decide if programmatic marketing and display advertising are the right strategies for your business. 


We will work as your partner to:

  • Set realistic advertising goals based on your needs, wants and budget 
  • Identify the particular audiences and demographics your business needs to target 
  • Craft captivating campaigns that use the right copy, images, video and visual content 
  • Continuously test, review and retest campaigns to ensure our strategy constantly improves 
  • Assist your brand in testing out new markets and audiences—if and when you’re ready 
  • Use our experience and industry knowledge to boost your conversion rates 


When you work with Popula, you can expect: 

  • Professional-but-personal strategy & execution 
  • Thorough analysis of what your competition is up to, and how we can do it better 
  • Awesome ads that get smarter over time 
  • ROI measurements & optimization tips 
  • In-depth, multi-dimensional targeting of your customer’s complete profile 
  • Ongoing campaign tracking & monitoring 
  • Regularly-scheduled progress reports and total transparency 
  • Advanced campaign consulting 
  • Performance reports (in plain English) about what’s working and what’s not 


Do you offer guarantees? 

Unfortunately, we cannot promise results but we do promise unbelievably smart, targeted and unique campaigns that you’re going to love. 


What is programmatic advertising? How does it work? 

It’s like ad buying in bulk from exclusive marketplaces, usually accessed via gigantic exchanges like Google Marketing Platform. We pick the target audiences, we write the copy, we design the ads and we set a budget. Then, the exchanges bid for us in real-time and your ads are displayed to the precise customer who meets the targeting requirements and budget. 


What is display advertising? How does it work? 

Display advertising can be referred to any visual ad on a website such as videos, pictures, widgets, surveys etc. Display advertising can also be programmatic advertising, though it may also be a more straightforward pay-per-click (PPC) model, too. 


How do you charge? 

No client has the same goals, business or budget. So we build every campaign (and every estimate!) from scratch after a new client’s initial consultation. 


What makes you different from other digital advertising agencies? 

We are completely client-driven and committed to customized, cutting-edge digital marketing campaigns. Our ideas, strategies and proposals are fresh. Your business is our business the minute you become our client. So, We will do everything in our power to ensure your company grows through thoughtful, innovative and expertly-targeted programmatic advertising and display marketing. 

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?