Facebook Advertising

We optimize the laser-targeting and audience reach of Facebook with advertising that gets in front of the right eyes, at the right time. 

As everyone knows, Facebook isn’t just for social interactions anymore! 

From providing an opportunity to students to connect online and represent something much larger to a truly social environment entailing person-to-person connections, e-commerce, gaming, news reporting, Facebook has gone much further than these. 

As a business owner, it is imperative for you to know that all of the data shared on this network can be mined in order to create unparalleled targeting opportunities. The Facebook ad platform allows businesses to pull information from the nearly 2 billion posts that are “Liked” each day around the world – not to mention the data shared by each of the network’s 1 billion users. 


A few of the different Facebook targeting opportunities that Popula can help you take advantage of include: 

  • User Age 
  • User Gender 
  • Geographic Locations 
  • Education Levels 
  • Personal Interests 
  • Top Friends 
  • Person-to-Person Connections 
  • Reported Relationship Status 
  • “Liked” Posts and Pages 
  • Status Updates 
  • Phone Numbers 
  • Email Addresses (Custom audiences)


Facebook Ads can be even more powerful than traditional PPC advertising. They can combine the twin powers of audience reach and highly targeted data. Thus, it can help your business to reach customers before they even think about buying. 


Do you offer guarantees? 

We stand by the value and quality of our work, but we can’t guarantee specific results.  


How long will it take to get results? 

With typical paid acquisition campaigns you can expect to see results in the first 3 months. 


How do you charge? 

Our fees are based on a monthly retainer. 


What makes you different from other agencies? 

With our team who has worked in all different industries, for B2B and B2C businesses, we bring years of varied experience to build campaigns that perform for unique business. 

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?