Google Ads

Our team of industry experts excel at creating campaigns which maximize your ROI. 

Google Ads, also known as pay-per-click (PPC) advertising, is a popular type of online advertising. Instead of using SEO to climb the ranks of a search results page, Google Ads allows you to simply offer for placement atop the search results for certain combinations of keywords. Whether you’re a brick-and-mortar shop with just one location or a bustling Fortune 500 company, Google Ads can likely offer you plenty of value. 


Google Ads is a highly-competitive, constantly-evolving platform where only shrewd advertisers really thrive.  

As it is easy to waste money on the wrong keywords or overpay for a click that’s not going to convert into a sale, it is wise to partner up with a digital marketing agency that knows the ins and outs of Google Ads. 

We will work directly with your company to: 


  • Set realistic Google Ads goals based on your unique needs and budget 
  • Identify both the audiences and demographics your business needs to target 
  • Generate targeted keywords and smart bids for best results 
  • Test campaigns in real time to bring more valuable traffic to your site 
  • Help expand your reach into new, profitable markets 

What Google Ads Services Do We Offer? 

Expert strategy planning & execution

Thorough analysis of your industry competitors

Ad creation & optimization

ROI measurements & optimization tips

In-depth keyword discovery

Ongoing campaign tracking & monitoring

Regular campaign progress reporting


Do you offer guarantees? 

We stand by the value and quality of our work, but we can’t guarantee specific results. 


How does Google Ads work? 

 Google Ads is PPC advertising where your business directs a host (such as Google or Amazon) to display an advertisement on relevant search results or product pages. When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee. 

Campaign budgets including cost per click, daily spend, weekly spend, and lifetime spend, are set by businesses to keep spending under control. 

The purpose of PPC advertising is to get users to click on your ad — and then perform another desirable action, such as making a purchase, subscribing to a blog, or contacting your business. 


How do you charge? 

We can’t offer general pricing information as every project we take on is tailor-made for each client. So, you can get in touch with us to get a better idea of what high-impact PPC advertising will cost you. 


What makes you different from other Google Ads agencies? 

At Popula, we ensure that every client receives custom-built Google Ads strategies. So, we are constantly researching, testing, tweaking, and improving that strategy to ensure you’re getting the best possible return on investment unlike other agencies which use the same formulaic approach to achieve just-satisfactory results for their clients. 

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?