Creating digital experiences that perform by ensuring every interaction counts.
Why UX is a brand and business need
It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.
So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.
The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.
The experts on Popula’s UX team bring all of those qualities and more. It’s their job to turn the frustration of “what’s going on?” into the joy of “that was easy” – designing standout experiences that convert prospects and keep customers coming back.
What makes a great IA/UX team
Information architecture and user experience have a language all their own. But even if you’re not fluent, you should be looking for a UX team that:
Really understands your users. Your UX team should be obsessed with uncovering what users think, feel, and do – and translating their insights into an experience those users will love.
Really understands usability. Usability isn’t the only aspect of UX, but it’s critical. A UX designer should be able to prioritize and simplify important user task flows, apply recognized best practices, and be able to explain what they’re doing and why.
Has the tools to test. User testing isn’t part of everyone’s budget, but your UX team should be ready to recommend testing that makes sense from a cost-benefit perspective.
Our growth blueprint
Here’s the process we use to generate ROI for our clients:
1. Friendly chat
To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise.
2. Marketing opportunities analysis
Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs.
3. Strategy discussion
We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible.
4. Full rollout
We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business.
5. Learn and adjust
To help you get even more wins, our online marketing team will continually monitor your results at every step of the process.