Marketing Consulting 

We live and breathe marketing – so let our dedicated team create a 360-degree marketing strategy that will grow your business. 

Time, money and resources are wasted by businesses on advertising, content and services without a carefully planned marketing strategy. 

From the beginning, a great marketing strategy requires a deep dive into target audiences and their behaviors as well as competitor analysis, trackable goals for all campaigns, and ongoing reoptimization. 


If your marketing strategy isn’t adjusting as technology, your products and services, and your customers change, then it’s probably a less-than-stellar strategy. 


Our experienced marketing strategy team will work directly with your company to: 

  • Clearly define goals, objectives, and deliverables for your business 
  • Identify your main target audiences and where they can be reached 
  • Demonstrate how increasing or decreasing spending may change market outcomes 
  • Help you assess how your brand as a whole ought to be marketed 
  • Show you how competing marketing strategies are succeeding and failing 

What Marketing Strategy Services Do We Offer? 

Expert strategy planning & execution

Thorough analysis of your industry competitors

Consistent strategic updates to reflect changes

ROI measurements & optimization tips

Easy-to-understand explanations of complicated marketing processes

Ongoing campaign tracking & monitoring

Helpful tips and ideas that set you apart

Big-picture recommendations


Do you offer guarantees? 

We cannot guarantee our work but we’re always working tirelessly to provide our clients with great results. 


How does the content and design process work? 

It starts with discovery and fact-finding during an initial consultation. From there, we’ll learn more about your company, its goals, its strength, and its weaknesses. We’ll get to know your target audience and look at their buying behaviors. Your competitors’ strategies will also be inspected. Then we’ll take all of this information and consolidate it into a flexible marketing strategy designed to grow your business. 

 Little tweaks and adjustments are constantly being made to our clients’ marketing strategies. 


How do you charge? 

Feel free to reach out to us if you’d like to find out how much of an investment you’ll need to make in your marketing strategy. 


What makes you different from other marketing strategy agencies? 

Popula will guide your business through the sometimes-frustrating, always-rewarding process of crafting a marketing strategy that works. 

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?