Navigating the Mobile-First Era
Practically overnight, mobile has become the primary way users engage digitally. And today, audiences judge brands by the quality of the experience they provide. Without a seamless mobile experience, you risk being written off as a waste of time and space.
Apps are not the only way to conquer mobile, but they’re a powerful tool – they’re natively mobile, offer broad capabilities, and give you a permanent presence on devices your customers check over 50 times a day.
With nearly two decades of experience in digital, the Popula team understands what goes into truly intuitive and engaging mobile experiences. For clients ready to break into the app marketplace, we’re an end-to-end partner for mobile experience design.
Designing for the user
Downloading a mobile app is a commitment. If consumers are going to find your app and integrate it into their routine, the experience must keep them coming back. That starts and ends with the user:
Listen to the user. Your app design agency should be invested in understanding the needs of users, and how your app might meet those needs. Otherwise, there’s no reason to believe people will use it.
Design for user needs. Naturally, you want your app to look good. But great app design never complicates things; it gets out of the way and lets users do what they need to do.
Test with real users. You never really know until you test. Once your agency thinks they have everything just right, they should be letting users go hands-on with the product and prove them wrong. This feedback is key for designing an app that actually understands its audience.
Here’s the process we use to generate ROI for our clients:
To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise.
Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs.
We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible.
We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business.
To help you get even more wins, our online marketing team will continually monitor your results at every step of the process.