Cerruti 1881 is a brand of the fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.
The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories.
The challenge
Cerruti 1881 approached us to launch their brand. As it is a new luxury brand in Mauritius, it should be able to standout from its competitors such as Hugo Boss, Tommy Hilfiger, Armani, Guess…
The idea
Targeting Mauritian people who can afford buying Cerruti 1881 products and tourists as Mauritius is a luxury destination. Reaching audiences through beautiful social media ads, Google Ads, YouTube ads and strategically placed media promotions.
