Pay-Per-Click Advertising

Our PPC team combines industry-leading strategies, constant optimization, and obsession with performance to get you the most engagement for your unique budget. 

What is pay-per-click (PPC) advertising? PPC is a type of online advertising where you pay the host (Google or Facebook, for example) to list your advertisement on their website, often on pages relevant to your ad. 

At Popula, our PPC campaign management program brings together all the industry leading strategies, ongoing modifications to achieve maximum efficiency, regular testing and campaign research to increase both the scale of your company and its performance. 

Our experienced pay-per-click management team will work directly with your company to: 

  • Set realistic campaign goals based on your unique needs and budget 
  • Identify powerful new revenue streams for your website 
  • Use pay-per-click optimization for your list of target keywords and bids for best results 
  • Take measures to check the performance of campaigns to bring more traffic to your site. 
  • Help you expand into profitable new markets and advertising mediums. 

Here’s what you’ll get when you work with Popula : 

  • Expert Strategy Planning & Execution 
  • Thorough Analysis of Your Industry Competitors 
  • Ad Creation & Optimization 
  • ROI Measurements & Optimization Tips 
  • In-Depth Keyword Discovery 
  • Ongoing Campaign Tracking & Monitoring 
  • Regular Campaign Progress Reporting 
  • Advanced Campaign Consulting (Including Geo-Targeting & Day-Parting) 
  • Discovery of New Market & Medium Opportunities 

What Paid Advertising Services Do We Offer? 

Google Ads

Facebook Ads

YouTube Advertising


LinkedIn Ads

Instagram Ads


Do you offer guarantees? 

Popula does not offer guarantees. If we were able to offer guaranteed results on any kind of advertising we would perhaps be camping on a beach right now 🙂 

How does pay-per-click advertising work? 

PPC is a type of online advertising where you pay the host (Google, for example) to list your advertisement on their website on the search or product pages that are relevant to your ad. When someone clicks on your ad, you are charged the appropriate cost-per-click (CPC) fee until your pre-set budget runs out or you add money to it again. The purpose is to get users to click on your ad and drive traffic to your website or e-commerce store. 

How long will it take to get results? 

With typical paid acquisition campaigns you will be able to see results in the first 3 months. 

How do you charge? 

Our fees are based on a monthly retainer—usually a percentage of your advertising spend (or a small management fee). 

What makes you different to other pay-per-click agencies? 

We’re not just paid acquisition experts: Our team consists of people who have worked for B2B and B2C companies, from startups to enterprise organizations. We have various experiences and a growth-oriented mindset that you will not find easily at other agencies.  

Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?