Why website design matters
A website is a brand touchpoint, a business tool, and a place to drive critical conversions. A great website can be an engine of business growth. A poor site can inflict damage on your brand.
But outstanding web design isn’t easy. Today’s audiences have high expectations. You have seconds – maybe milliseconds – to convince visitors that your site is worth their time. We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.
How to build a better-converting website
Every website is built to achieve different goals – from sales, to leads, to engagement. But to create a website that actually meets those goals, it’s critical to design the right way.
Design for your users. Put the needs of the site’s users first. If you don’t know what users’ needs are, ask them. As a user-centered agency, this principle is the foundation of everything we create.
Design with a purpose. A great website has beauty and brains. Naturally, it should look good. But it also needs to be built with a clear view of its most important goals and conversion points, and how the website will support users on their journey toward those goals.
Design for discoverability. A site must be designed in such a way that people can find it – and that starts with visibility to search engines. A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on.
Here’s the process we use to generate ROI for our clients:
To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise.
Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs.
We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible.
We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business.
To help you get even more wins, our online marketing team will continually monitor your results at every step of the process.