Website Development

The technical skill and battle-tested processes to deliver high-performing websites.
The pain of an underperforming website 

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question.

Yet starting a web development project feels daunting, so businesses often feel stuck with the status quo, risking missed opportunities and competitive disadvantage.

 

 

What to look for in a website developer

If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.

 

A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.

Rigorous project management. Your website agency must manage time and budget as well as the work quality. Popula has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.

The right range of partnerships. A combination of breadth and depth is important. Technology platforms have different strengths and capabilities, and platform-specific expertise is highly valuable. But if your agency only knows one platform, guess what they’re going to recommend for you?

Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

  • Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

  • Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution.

Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

  • IA, Design + Copywriting

Delivering a complete website solution

We’re an end-to-end website development agency, so we are more than capable of handling your digital strategy, information architecture, website design, and content creation.

We begin planning early for the features we know the site will need, so that we can scope development appropriately. And we architect and design the website with an understanding of the unique capabilities of the platform the site will be built on.

  • Front- and Back-End Coding

We find the majority of our clients prefer a hybrid development approach, where we build the MVP using a Waterfall methodology, and then add new features and improvements in Agile sprints, but we can and do work in other ways.

Our development teams are fluent in the whole range of modern web development languages, including PHP, .Net, Java, HTML5, CSS and Javascript. With our range of partnerships, we have expertise – including many certifications – for a wide variety of CMS options.

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

  • QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

We like to get our clients involved – while the site is in beta, it lives on a development server, where you and your team can play with it, try to break it, and help us eradicate any bugs.

  • CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

Our growth blueprint

 

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?