YouTube Advertising 

From YouTube to retargeted videos, our team of video advertising pros build ad campaigns designed to capture interest and drive sales. 

Video advertising plays a vital role in a business’ marketing efforts whether it is trying to launch a new product or simply take its campaigns beyond the possibilities offered by search advertising. So, expanding to video advertising will give your brand the greatest possible demand generation opportunities. 

As we are obsessed with ongoing optimization and ROI management, we will help maximize your video advertising results beyond what you ever imagined possible. 


Reach Your Customers with the Right Message 

Display advertising is about so much more than ad buys. The video advertising campaigns Popula creates are optimized on an ongoing basis to improve results and can be targeted in any of the following ways: 

  • Demographic Groups 
  • Online User Behaviors 
  • Dayparting 
  • Geotargeting 
  • Keyword targeting 
  • Interest targeting 
  • Contextual targeting 
  • YouTube channel targeting 


A Variety of Creative Options 

When you work with Popula, we’ll customize your video advertisements based on the users you’re trying to reach and how you’re trying to reach them. Different ad types may include: 

  • Customized Text Ads 
  • Retargeted Videos 
  • Mobile Video Advertisements 
  • Pre-roll & Mid-roll Videos 
  • Sidebar Display Ads 


Do you offer guarantees? 

We stand by the value and quality of our work, but we can’t guarantee specific results. 


How long will it take to get results? 

With typical paid acquisition campaigns you can expect to see results in the first 3 months. 

How do you charge? 

Our fees are based on a monthly retainer. Typically a percentage of your advertising spend (or a small management fee). 


How are you different from other agencies? 

Our team is composed of people who’ve worked in all different industries, for B2B and B2C businesses, for large companies to startups. We bring years of varied experience to customize high-ROI campaigns for your unique business. 


Our growth blueprint

Here’s the process we use to generate ROI for our clients: 

1. Friendly chat 

To understand of what your challenges are right now, and what you’ve tried so far, we’ll start out by talking on the phone. This will help us know if we are the right digital marketing agency for you. No hard selling. Promise. 

2. Marketing opportunities analysis 

Further to that, if we think we can help you, Marketing Insights will be put specifically for your company. After running your business through our experienced digital marketing agency analysis, an execution plan will be created which will maximise opportunities for growth and specific KPIs. 

3. Strategy discussion 

We will set up specific, long-term, scalable digital marketing goals which will help us get you as many wins as possible. 

4. Full rollout 

We will introduce our full execution plan while focusing on timely, tactical implementation, and setting up scalable growth opportunites. This will allow you to spend more time on other high impact areas of your business. 

5. Learn and adjust 

To help you get even more wins, our online marketing team will continually monitor your results at every step of the process. 

Can We Help Your Business Grow?